Privacy policy

By using, you agree that Hold On v/Morten Lind processes your personal data and cookies in accordance with the data and cookie policy below. Cookies are used to make work. Among other things, we use cookies to make it possible to put goods in the basket, log in and to improve our website.

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Privacy and Personal Data Policy Brief

This privacy and personal data policy is summarized in order to better inform you as a customer about what personal data Hold On v/Morten Lind processes and how we process it – personal data must be understood as all personally identifiable data.

Hold On v/Morten Lind respects all requests for privacy that are provided online and is aware of the need for appropriate protection and proper processing of all personal information that we receive.

If the personal data policy below cannot be accepted, Hold On v/Morten Lind reserves the right to reject orders and other inquiries, as a lack of acceptance may result in Hold On v/Morten Lind not being able to service the relationship, which is otherwise required through applicable law.

personal data

Personal data covers all data that can be used to identify persons, including but not limited to first, middle and last name, age, gender, position, home address or other physical address, email address or other contact information, whether related to their private residence or workplace.

Likewise, personal data also contains data such as behaviour, purchase history, financial information, etc., all of which are used in maintaining the customer and supplier relationship between customers and Hold On v/Morten Lind.

What personal data do we collect and process?

You can access without informing us of your personal data. When accessing the website, an ID is distributed for your session. This cannot identify you as a person.

Hold On v/Morten Lind needs a range of personal data in order to be able to trade with you and your company, maintain customer relations and market products and services. Certain information is also collected and processed in accordance with legal requirements under the Money Laundering and Accounting Act.

The information below may be collected and processed when you visit;
Email address, first and last name, address, phone number, age, gender, technical details (IP addresses included), behavior (included: visited URL, event triggers, actions such as clicks, opening rates, log-in, time on each page, etc.), geographic data, and data that may be necessary for the completion of a trade.

Hold On v/Morten Lind collects and processes information about you when you:

  • Creating an account
  • Making purchases
  • Sends inquiries, complaints and/or interacts with Hold On v/Morten Lind in other ways
  • Sign up and/or interact with online marketing materials (including not limited to newsletters, SMS and notifications, ads on third-party websites, or the like)
  • Provides personal data by other means to Hold On v/Morten Lind
Hold On v/Morten Lind collects only the personal data necessary to provide a service or product, market services and products or process inquiries.

Hold On v/Morten Lind does not collect and/or purchase personally identifiable information from third parties.

Hold On v/Morten Lind uses reputable card acquirers to handle online card transactions and does not store information about payment cards. Please note that when invoicing, billing and bank information is stored in accordance with applicable laws in this area including the Money Laundering and Bookkeeping Act.

How do we use your information?

We can make use of the information collected in the following ways:

  • To personalize your experience on email and website through personalized recommendations based on purchase history
  • To improve and marketing from Hold On v/Morten Lind
  • To be able to serve you better by contacting customer service
  • To manage competitions, customer surveys, etc.
  • To handle your orders as quickly as possible
  • To obtain product and trustpilot reviews
  • For follow-up on inquiries
  • For general marketing

How do we protect your information?

Our website is continuously scanned for security flaws and weaknesses so that we can quickly exclude potential data leaks and thus make our website as secure as possible. Malware is also regularly scanned.

Your personal information is stored on secured networks and can only be accessed by a limited number of employees with rights to this type of information. These are also subject to our personal data policy, which guarantees your rights and ensures compliance with applicable legislation in this area.

Adding the above will process any sensitive and payment information on encrypted servers that cannot be accessed from outside. Credit card information is processed by card acquirers and cannot be accessed by either Hold On v/Morten Lind or employees of card acquirers. These transactions are not stored on internal servers and are never processed by Hold On v/Morten Lind himself.

Who do we disclose personal data to?

Personal data provided on or by telephone contact shall be disclosed only to:

  • Internal departments / staff
  • Trusted third parties necessary for the performance of supply, payment and servicing agreements, including debt collection and judicial bodies;
  • Business partners to maintain your account and/or marketing.

In order to provide the best possible experience on Hold On v/Morten Lind' websites, we keep statistics on how users use the pages. The statistics are used exclusively in anonymized form e.g. to see which pages and what content users interact with.

Hold On v/Morten Lind can use Google Analytics to collect visitor statistics and in doing so passes IP addresses to Google Analytics. The privacy terms of Google Analytics are accepted when visiting and can be found

Hold On v/Morten Lind and all business partners and suppliers include a data processor agreement, which must at all times safeguard the interests of users and customers. These agreements can be presented on request at any time.

Where is your personal data stored?

Your information is stored on servers in the EU. Some personal data is managed by a third party (data processor) who stores and processes personal data on Hold On v/Morten Lindvegne in accordance with this data policy and the applicable legislation on the protection of personal data.

If you ever wish to unsubscribe from any newsletters, you can follow the instructions at the bottom of each email. However, if you have problems unsubsting, our customer service can be contacted via the contact information below.

When unsubscribing from Hold On v/Morten Lind, all commitments you have made to us are deleted. These cannot be recreated and if you ever want insight into what we have previously sent you, previous offers or the like, we would point out that these cannot be recreated.

How long is your personal data stored?

In an active customer relationship, your data is stored for as long as necessary for us to serve you. If the customer relationship is interrupted, your data will be stored up to two years, depending on the nature of the data.

You can ask for insight or deletion of your data at any time. Other legislation (the Bookkeeping and Money Laundering Act) preserves all transactional data, including contact and company information, for five years.

Data leak

We take security breaches and data leakage very seriously. In case of suspected data leakage from Hold On v/Morten Lind internal servers or with external partners, a number of initiatives are initiated to ensure our customers and users in the best possible way.

This includes, among other things, uncovering the extent of the potential damage, notifying potentially affected customers and users, notifying the Danish Data Protection Agency, and actions to try to contain the extent of the damage.

If we suspect data leakage from Hold On v/Morten Lind or its external partners, all involved, including the user, will be informed within 72 hours. If you suspect that your data has been leaked from Hold On v/Morten Lind, please contact us at any time.

Access to information

You can change your account information and areas of interest at any time, including whether you would like us to contact you in connection with offers for goods or services or unsubscribe from newsletters.

You can find out what information we have registered about you. If you would like to receive a copy of this information, please contact us.

If you want all data deleted, please contact us.

Note! Once all data is deleted, it cannot be recreated. Data required to be stored according to law cannot be deleted on request.


We continuously review our data processing processes. This policy is updated annually.

Contact, change and update of the personal data policy

Hold On v/Morten Lind undertakes to continuously meet the legal requirements for privacy.

If you have any questions or comments about our data policy or how we use your personal data, please contact our customer service.

If you ever wish to unsubscribe from our newsletters, you can follow the instructions at the bottom of each email. However, if you have problems unsubsting, our customer service can be contacted via the contact information below.

When unsubscribing from Hold On v/Morten Lind, all commitments you have made to us are deleted. These cannot be recreated and if you ever want insight into what we have previously sent you, previous offers or the like, we would point out that these cannot be recreated.